Web Content Designer (EA40FT RM 3559)

Position: Web Content Designer (EA40FT RM 3559)

Job Description:
What You Will Be Doing
We believe that data-enabled digital capabilities and customer experiences, data-driven decisions, and predictive commercial insights, are all essential to achieving customer value and business growth at scale. The Digital organization drives this by creating scalable, innovative, value-creating digital strategies, capabilities, and operations for the Global Components business.

The Global Web Editor is responsible for creating, editing, and publishing website content across our global digital properties. This role requires an individual who can develop compelling, user-focused content while maintaining brand consistency across multiple regions and languages. The ideal candidate will have expertise in content management systems, web design principles, SEO best practices, and global content strategy. They will work collaboratively with cross-functional teams to ensure alignment with business objectives and deliver exceptional user experiences through high-quality web content.

If you’re passionate about digital content creation and designing user-centered web experiences for a global audience, this is the role for you!

Key Responsibilities
Content Creation & Management

• Be responsible for all digital content being published in the CMS from conception, through publication, to retrospective and review
• Take a practical approach to being highly responsive to change in a fast-paced, evolving environment
• Create content that enhances the user’s interaction with products and services
• Plan, create, and edit effective and optimized digital content to support strategic objectives and user requirements
• Write blog posts and marketing copy to promote our products and services
• Balance technical and non-technical language appropriate to specific scenarios and audiences
• Create and adhere to regular SEO audit and update schedules
• Work closely with web professionals, like user researchers and UX designers to create new web pages
• Make sure appropriate content is shown to users in the right place and in the best format

Global Content Strategy & Optimization

• Support the development of a content strategy for all brands and take the lead on delivering this
• Optimize written content for SEO to drive organic website traffic
• Create content that is accessible, respectful, & resonant with a global user base
• Partner with designers, product managers, researchers and product marketers to plan and create content
• Engage stakeholders, building relationships while meeting user needs
• Monitor web traffic and user engagement metrics
• Conduct user research per user journey and create user personas
• Provide detailed analytics and reporting for the Management team
• Design information that resonates, informs, and engages across various platforms and mediums

What we are looking for

• 4+ years of experience in web content creation, editing, or content design
• Understanding of the principles of UX and UI design as they relate to content
• Excellent standard of written English and good IT skills
• Strong CMS experience with the ability to act as a gatekeeper for all digital content
• Skills in research and writing, and design thinking across various forms of media
• Experience working across digital content design as part of a web design team
• Ability to proofread, re-structure and edit content for maximum engagement
• Clear writing style that successfully conveys powerful ideas directly

Preferred Qualifications:

• Cultural sensitivity & ability to create inclusive content for a diverse global audience
• Experience working in a larger organization with a complex web presence
• Experience supporting marketing strategies across multiple brands
• Experience with Google Analytics, social media, and storytelling techniques
• Ability to map user journeys across different channels
• Multilingual capabilities or experience working with translated content

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